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为谋设计案例赏析—誉翔机械

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PEACEART国际青少儿艺术大赛/品牌形象

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LEYEE HOTEL云泰乐怡酒店/品牌设计

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渲染图

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Works before 2023/旧作重设计集

《联通创意小剧场》实拍结合动画——剪化影视

03TELL A PLAY In terms of character setting, three scenes are created with three men who encounter difficulties in different environments as the core, through the comparison of character expressions before and after and the commitment of Guangdong Unicom, under the cooperation of Master Bi of Gigabit and Xiaoju, a salesman, Guangdong Unicom has the determination and confidence to promote a qualitative leap in service practice. 人物设定上，以三个不同环境遇见困难的男子为核心打造三个场景，通过前后人物表情的对比和广东联通的承诺，在千兆大师毕师傅和话务员小菁业务员小菊的合作下，广东联通有决心、有信心推动服务实践产生质的飞跃。

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《宠物粮新品》实拍结合动画——剪化影视

02STORYBOARD In order to highlight the cuteness and vitality of pets, the illustrator designed a black and white comic style opening based on the actual shooting. The cat saw the hand-painted fish that jumped out of the comic frame and was attracted, and jumped into the comic frame to catch it; the puppy When I saw the hand-painted delicious chicken legs, I wanted to lick my tongue. At this time, the illustration of the pet food packaging bag jumped out of the comic frame and transitioned to the real packaging. From this, I entered the theme and began to introduce this New Kirby pet food. 为了突出宠物的可爱与活力，插画师在实拍基础上设计了黑白漫画风格的开场，猫咪看到漫画框内跳出的手绘小鱼被吸引了注意，跳进漫画框内想抓住；小狗看到手绘的美味鸡腿也深处舌头想舔一舔，这时宠物粮的包装袋插画从漫画框中跳出，转场到真实的包装，由此进入主题，开始介绍这次的卡比宠物粮新品。

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《海目星》实拍宣传片——剪化

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没见过光的孩子

中国日报｜CHINADAILY 2022年年终总结插画作品合集

站酷推荐插画师 

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新奥能源革命/新能源/环保/H5/科技/现代/泛能网/雾霾/生物能/太阳能/风能/水能/再生能

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我的桌面 我的狗窝

01BACKGROUND Light shines our path, we become the catchers of light.But this is not enough for us, for we’re the envoys of light to blaze a new trail. 顺着光的轨迹，我们成为抓住光的人。但我们不满足于此，我们要在星辰大海中与光同行，成为开辟未来的人。 The convergence of countless rays of light, tens of millions of research and development explorations, every day and night, in the end, Haimu Xing transformed light into a sharp weapon in the hands of human beings, turning it into the fastest knife and the most accurate ruler. 无数缕光的汇聚，千万次研发探索，每一个日日夜夜，最终，海目星将光幻化为人类手中的利器，变成最快的刀，最准的尺。

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04CAMERA VOICEDESIGN The scene combines flat illustrations and real scenes, which not only directly reflects the liveliness and cuteness of pets and the deliciousness of pet food, but also adds interest to the picture. The main colors are green and orange, which are new pet food products, and the entire film is connected with an arc design. The design is rich in jumping dynamic and solid color transitions. match. 场景结合了平面的插画和现实场景实拍，既直观体现了宠物的活泼可爱和宠物粮的美味，又为画面增加了趣味性。主色调选择了宠物粮新品的绿色和橙色，以弧形设计串联整部影片，设计丰富有跳跃感的动态和纯色转场，字体选用了偏幼圆的字体，与整体可爱轻松的调性相吻合。

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市场传播项目合集

04CAMERA VOICEDESIGN The line drawing shows the effect separately 线稿图单独展示效果

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08WALLPAPERS —SCRIPTWRITER /编剧&策划 PENGCHENG —SPLIT MIRROR /分镜图片 HAIQUAN LU —SCOUTING /勘景 HAIQUAN LU —CONCEPTION /美术 YUEXI ZHAN —ORIGINAL PAINTER /摄影 CHENJIN —MIDDLE PICTURE /摄像 YUEXI ZHAN —SCENE TEACHER /置景 HUOYIN —COLOR SETTING /灯光师 HUOYIN —DIRECTOR /导演 HAIQUAN LU图片 —PRODUCTION /制片 YAOZHOU YU —ANIMATOR /剪辑 HAIQUAN LU —SPECIAL EFFECT /特效 HAIQUAN LU JIAXU WNAG YINDAN LIU —SYNTHESIS /合成 HAIQUAN LU —MUSIC /选曲 HAIQUAN LU

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2019年作品整理

01BACKGROUND Pets are our most loyal and closest friends. In order to provide pets with better nutrition and energy, Kabi pet food has launched new products, which are &quot;0&quot; over-processed and rich in ingredient formulas. &quot;, &quot;Fresh&quot; three major advantages, charging for pets and adding points to health. 宠物是我们最忠诚最亲密的朋友，为了给宠物们提供更好的营养、补充能量，卡比宠物粮推出新品，“0”过度加工并且含有丰富的食材配方，总结出“简”、“纯”、“鲜”三大优势，为爱宠充电，为健康加分。