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03TELL A PLAY In terms of character setting, three scenes are created with three men who encounter difficulties in different environments as the core, through the comparison of character expressions before and after and the commitment of Guangdong Unicom, under the cooperation of Master Bi of Gigabit and Xiaoju, a salesman, Guangdong Unicom has the determination and confidence to promote a qualitative leap in service practice. 人物设定上，以三个不同环境遇见困难的男子为核心打造三个场景，通过前后人物表情的对比和广东联通的承诺，在千兆大师毕师傅和话务员小菁业务员小菊的合作下，广东联通有决心、有信心推动服务实践产生质的飞跃。

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《宠物粮新品》实拍结合动画——剪化影视

01BACKGROUND Pets are our most loyal and closest friends. In order to provide pets with better nutrition and energy, Kabi pet food has launched new products, which are &quot;0&quot; over-processed and rich in ingredient formulas. &quot;, &quot;Fresh&quot; three major advantages, charging for pets and adding points to health. 宠物是我们最忠诚最亲密的朋友，为了给宠物们提供更好的营养、补充能量，卡比宠物粮推出新品，“0”过度加工并且含有丰富的食材配方，总结出“简”、“纯”、“鲜”三大优势，为爱宠充电，为健康加分。

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《海目星》实拍宣传片——剪化

03TELL A PLAY Haimuxing&#39;s factory, office building are our shooting locations, in order to fit the main body of the laser industry, in line with the theme of chasing light, the beginning part selects the Hunan environment, combined with lighting to create light and dark changes, the latter part of the introduction of the enterprise part of the scene is bright and wide, from dark to light change and extension, echoing the image and pursuit of the enterprise. 海目星的工厂，写字楼都是我们的拍摄地点，为贴合激光工业的主体，切合追光的主题，开头部分选取湖南环境，结合灯光打造明暗变化，后段介绍企业部分场景则明亮宽阔，由暗到明的变化和延申，呼应着企业的形象与追求。 The shooting on the set was very hard, but in the lively atmosphere of everyone, it was always accompanied by laughter. 片场的拍摄很辛苦，但是在大家活络的氛围下，总是伴随着欢声笑语。

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08WALLPAPERS —SCRIPTWRITER /编剧&策划 PENGCHENG —SPLIT MIRROR /分镜图片 HAIQUAN LU —SCOUTING /勘景 HAIQUAN LU —CONCEPTION /美术 YUEXI ZHAN —ORIGINAL PAINTER /摄影 CHENJIN —MIDDLE PICTURE /摄像 YUEXI ZHAN —SCENE TEACHER /置景 HUOYIN —COLOR SETTING /灯光师 HUOYIN —DIRECTOR /导演 HAIQUAN LU图片 —PRODUCTION /制片 YAOZHOU YU —ANIMATOR /剪辑 HAIQUAN LU —SPECIAL EFFECT /特效 HAIQUAN LU JIAXU WNAG YINDAN LIU —SYNTHESIS /合成 HAIQUAN LU —MUSIC /选曲 HAIQUAN LU

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02STORYBOARD In order to highlight the cuteness and vitality of pets, the illustrator designed a black and white comic style opening based on the actual shooting. The cat saw the hand-painted fish that jumped out of the comic frame and was attracted, and jumped into the comic frame to catch it; the puppy When I saw the hand-painted delicious chicken legs, I wanted to lick my tongue. At this time, the illustration of the pet food packaging bag jumped out of the comic frame and transitioned to the real packaging. From this, I entered the theme and began to introduce this New Kirby pet food. 为了突出宠物的可爱与活力，插画师在实拍基础上设计了黑白漫画风格的开场，猫咪看到漫画框内跳出的手绘小鱼被吸引了注意，跳进漫画框内想抓住；小狗看到手绘的美味鸡腿也深处舌头想舔一舔，这时宠物粮的包装袋插画从漫画框中跳出，转场到真实的包装，由此进入主题，开始介绍这次的卡比宠物粮新品。

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01BACKGROUND 手机亮码卡顿延迟、宽带速率不达标、业务办理错误……以上种种是困扰广大用户日常用网的“烦心事、操心事”，也是公司业务发展急需解决的痛点、堵点问题。广东联通郑重向全社会做出“三大服务承诺”，并围绕该承诺制定了系列行动计划。这也意味着，只要用户在日常用网过程中切实遇到亮码卡顿、宽带网络慢、业务定制错漏等问题，就能获得真金白银的现金赔付。

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02STORYBOARD 今年的“5·17世界电信和信息社会日”，广东联通将“国家首席、政府首选、人民首信”作为价值依托，重磅推出“U悦”这一行业首创服务品牌，同时，在原有的中国联通五大服务承诺的基础上结合属地实际，向全社会郑重做出“手机亮码支付卡必赔、千兆宽带上网慢必赔、移动业务定制错必赔”三大服务承诺，承诺的底气来自在制度、技术、服务上建立的完备能力。以此为起点，广东联通将用“硬实力”打消质疑，用公开承诺扛起行业服务的新标准，有决心、有信心推动服务实践产生质的飞跃。 开篇男人拿着手机亮着支付码看着手机看向镜头表情无奈愁苦，随即画面切出男女营业员保证广东联通卡必赔；接着一位办公人员对着电脑皱着眉头吐槽千兆网络慢，镜头再转到办公男子与联通千兆大师共同举出大拇指保证慢必赔；最后一名男子在电话定制业务后边字幕来回跳动，背景出现警告，同样画面转到男女话务员表示错必赔。最后广东联通U悦服务硬核承诺：亮码支付不卡顿千兆上网不龟速业务定制不套路。

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08WALLPAPERS —SCRIPTWRITER /编剧&策划 XIAO XUAN —SPLIT MIRROR /分镜 XIAO XUAN —CONCEPTION /元素设计 JIA WEN —SCENE TEACHER /场景师 JIA WEN/ZHOU ZHOU ZHAO TONG —DIRECTOR /导演 BAI ZHI —PRODUCTION /制片 YUXUAN CHEN ZHENBIN ZHANG —ANIMATOR /动画师 BAI LIANG —EDITING /剪辑 BAI LIANG —SYNTHESIS /合成 BAI LIANG —SOUND&MIX /音效/混录/录音 BAI LIANG —MUSIC /选曲 YUXUAN CHEN 简化想法 剪化影视公司是由原始知名品牌UGLY和原始影视实时制作团队组成的独立制作团队，主要专注于实时客户项目，以便UGLY和Simplification可以各自带头。自2014年成立以来，剪化影视已经为北京，上海，广州等各行各业的领先企业提供服务，并逐渐在业界崭露头角并获得认可。简化了公司的核心价值观，消除了繁琐而平庸的宣传方法，以简化客户的复杂性，突出突破品牌影响力的亮点，并帮助客户在世界各个角落的品牌形象。

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03TELL A PLAY The product is designed with three contents of &quot;simple&quot;, &quot;pure&quot; and &quot;fresh&quot; to summarize the advantages of this new product. Combined with the cute pet real shot and the design of the circular composition, the tonality of the film is more relaxed and lively, and the beneficial effects contained in pet food The addition of pet health is combined with the illustration design, which is more explanatory, simple and easy to understand, and the information is clear and clear without losing the sense of design. 产品设计了“简”“纯”“鲜”三个内容来概括这次新品的优势，结合上可爱的宠物实拍和圆形构图的设计使得影片调性更加轻松活泼，宠物粮中含有的有益宠物健康的添加配合上小图标插画，更具有说明性，简单易懂，信息清晰明了的同时又不失设计感。

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08WALLPAPERS —SCRIPTWRITER /编剧 GUANG DONG LIAN TONG —SPLIT MIRROR /分镜 XIAOXUAN HAI —ORIGINAL PAINTER/摄影 YIBING LIN —MIDDLE PICTURE /摄像 XIAOLI WANG —SCENE TEACHER /置景 YE TIAN —COLOR SETTING /灯光师 TONG YU —DIRECTOR /导演 SHUIZHI YIN图片 —CONCEPTION /元素设计 YAN ZHUANG —ORIGINAL PAINTER /原画师 YAN ZHUANG/JIAWEN XU —MIDDLE PICTURE /中间画 ZEQI MA —SCENE TEACHER /场景师 ZEQI MA / JIAWEN XU /YAN ZHUANG / QI QI —COLOR SETTING /色定 ZHUANG YAN —PRODUCTION /制片 LIJUAN ZHUANG —ANIMATOR /动画师 DONG WU TANG /HUIMIN ZHOU —CHECKER /动检师 M —EDITING /剪辑 MINHUI ZHOU —SYNTHESIS /合成 MINHUI ZHOU —SOUND&MIX /音效/混录/录音 MINHUI ZHOU —MUSIC /选曲 Musi

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02STORYBOARD Taking light as a clue, the pursuit of light, leading out the &quot;light chasers&quot; of Haimu Star, seized the light, but still not satisfied with this, committed to opening up the future Haimu Star, walking with the light. 以光为线索，对光的追寻，引出海目星的“追光者”们，抓住了光，却仍不满足于此，致力于开辟未来的海目星人，与光同行。 The strong industrial atmosphere shows the professionalism and rigor of the enterprise, and the substitution of &quot;chasers of light&quot; makes these dream-chasing people cute, and the portrayal of flesh and blood takes us to understand an enterprise in depth. 浓重的工业气息展现出企业的专业与严谨，“追光者”的代入又让这些逐梦的人变得可爱，有血有肉的刻画带我们深入了解一家企业。

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04CAMERA VOICEDESIGN Begin with &quot;What is light?&quot; This problem is introduced, the story unfolds from a small corner of the company, and the hard-working employees are the cornerstone of the enterprise, and then the big picture is introduced to a larger corporate philosophy and goals. 以“什么是光？”这一问题做引入，故事从公司的一个个小角落展开，认真工作的员工是一个企业的基石，随后以小见大，引入更为宏大的企业理念和目标。

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01BACKGROUND Light shines our path, we become the catchers of light.But this is not enough for us, for we’re the envoys of light to blaze a new trail. 顺着光的轨迹，我们成为抓住光的人。但我们不满足于此，我们要在星辰大海中与光同行，成为开辟未来的人。 The convergence of countless rays of light, tens of millions of research and development explorations, every day and night, in the end, Haimu Xing transformed light into a sharp weapon in the hands of human beings, turning it into the fastest knife and the most accurate ruler. 无数缕光的汇聚，千万次研发探索，每一个日日夜夜，最终，海目星将光幻化为人类手中的利器，变成最快的刀，最准的尺。

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04CAMERA VOICEDESIGN The scene combines flat illustrations and real scenes, which not only directly reflects the liveliness and cuteness of pets and the deliciousness of pet food, but also adds interest to the picture. The main colors are green and orange, which are new pet food products, and the entire film is connected with an arc design. The design is rich in jumping dynamic and solid color transitions. match. 场景结合了平面的插画和现实场景实拍，既直观体现了宠物的活泼可爱和宠物粮的美味，又为画面增加了趣味性。主色调选择了宠物粮新品的绿色和橙色，以弧形设计串联整部影片，设计丰富有跳跃感的动态和纯色转场，字体选用了偏幼圆的字体，与整体可爱轻松的调性相吻合。