三寻文化｜天鹏食品山葵崽IP设计营销

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yes, joy! 品牌成熟后，顽皮才是自信的表达

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紫薯山药羹包装设计

大饼博仕 x 潘艺夫 | 老福州炭烤葱肉饼

对于这么样一家小的不能再小的饼店，物料真的精简就好，品牌IP和符号的最大化，色彩的冲击力，广告语的直白-“从不画饼，但能充饥”，很干练的传递着品牌的价值属性，每一个饼从和面粉，揉捏，烘烤出炉其实没有多长时间，但是都是饼匠的真功夫。我们要从消费者看到门头到看到产品到外卖包装到门店有着完整的整体性，而不再是烂大街的牛皮纸加印上“葱饼”二字的随意。我们尊重每一个匠人，也试图将每一个品牌的个性最大化。<br><br>For such a small cake shop, the material is really streamlined, the maximization of brand IP and symbols, the impact of color, the bluntness of the slogan-&quot;never draw cakes, but satisfy hunger&quot;, skillfully conveys the value attributes of the brand, each cake from and flour, kneading, baking actually does not take long, but it is the true kung fu of the baker. We have to see from the front of the door to the product to the take-out packaging to the store has a complete integrity, instead of the Kraft paper on the rotten street printed with the word &quot;onion cake&quot; at will. We respect every craftsman.

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山药脆片丨包装案例

顶级设计 | 探索“看不见的自然”