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平面设计作品集

书籍装帧设计 | 二十 | 年终总结

站酷推荐设计师

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《迪拜塔CNY-寻龙记》MG动画-安戈力文化

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《Stokke CNY》MG动画-安戈力文化

《澳门产品》MG动画——安戈力文化

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《京东中秋》MG动画——安戈力文化

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3. CHARACTER SETTING It&#39;s really not easy to make original designs. This IP image was created by the designer with a lot of effort, and there are probably no fewer than dozens of them for reference. First, you have to have an idea in your mind, and then outline it bit by bit. After you finish it, you need to modify it repeatedly. Perhaps a little inconsistency will make you rework the entire work. The following are a few rejected drafts by the client. 做原创设计真的很不容易，这个IP形象是设计师花费比较多的心思去完成的，光参考大概就找了不下几十个。首先在脑海里面要有一个思路，然后一点一滴勾勒出来，完成之后就是反复地修改，也许一个点的不协调，都会让你把整个作品再重新改一遍。以下就是几稿被客户否定的废稿。

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血滴宝宝IP设计&安戈力

《光明乳业之奶票、奶卡》逐帧MG动画——安戈力文化

3. CHARACTER SETTING The overall animation style is woody and retro tones, with music from the 50s and 90s, the whole animation has a strong sense of rhythm and can easily drive the viewer&#39;s emotions. 整体动画风格偏木质复古的色调，配上50年代、90年代的音乐，整个动画节奏感极强，能够轻易带动观者情绪。

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《宫中秘策儿童防晒乳》MG动画——安戈力文化

3. TONE REFERENCE The film takes children as the main characters, and parents choose appropriate sunscreen for their children as the main line. The skin of children is the most tender, so the color collocation of characters is also selected relatively tender color. 全片以小孩为主体人物，家长为小孩挑选合适的防晒霜为主线。小孩的皮肤都是最嫩的，所以人物形象的色彩搭配也选用较为稚嫩的颜色。

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安戈力加入世界青年联欢！

《金选配置》MG动画——安戈力文化

3. CHARACTER SETTING We used the image of the football team to make this golden selection configuration MG animation. The image of the players is neat and handsome, and the kicking scene is exciting and cool. In the animation editing, the scenes are connected and switched smoothly, and the plots are interlocked. The advantages of golden selection configuration: adapting to different market environments, low risk, stable income, etc. are integrated into the animation. 我们以足球队的形象制作本次的金选配置MG动画，球员的形象利落、帅气，踢球场景刺激、炫酷。动画剪辑中，场景衔接切换流畅，情节相扣。将金选配置的优势：适应不同市场环境、风险小、收益稳等融入到动画之中。

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安戈力IP艺术展！让绚烂再次绽放！

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《三得利开屏》实拍结合动画——安戈力文化

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《Cocos ICE宣传片》MG动画——安戈力文化

3. TONE REFERENCE Blue - in line with the unified color system style of Cocos ice official website. 蓝色系——契合Cocos ICE官网统一色系风格。

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《福州年，最有福》实拍结合MG动画——安戈力文化

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《华为金融》实拍结合三维动画——安戈力文化

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《达喜消化酶》拼贴动画——安戈力文化

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品牌设计作品集

《UGLY-2023精彩作品回顾》MG动画——安戈力文化

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《湖里拼贴》拼贴动画——安戈力文化

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《神秘能量》AI动画——安戈力文化

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《抖音关键词》MG动画-安戈力文化

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《施耐德新生儿祝福男员工篇》MG动画——安戈力文化

3. CHARACTER SETTING 主人公设定为公司男性员工，初为人父年少有为，朝气蓬勃的形象。伟大的母亲及可爱的婴儿当然必不可少。对了，还有施耐德的吉祥物，小耐！

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《腾讯PCG员工大会》MG动画-安戈力文化

3. CHARACTER SETTING The QQ penguin in the picture is very cute. As a representative mascot of Tencent employees, it keeps running, witnesses many meaningful events, and finally marches towards the light. 画面中的QQ企鹅很可爱，它作为腾讯员工的代表吉祥物，不断地奔跑，见证了许多具有意义的事件，最后向着光亮前进。

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《腾讯无障碍视频》三渲二动画——安戈力文化

3. CHARACTER SETTING We use a continuous extension of a line and match it with images and textual data to showcase Tencent&#39;s various achievements in the accessibility industry in recent years. The minimalist style is the characteristic of this short film. 我们运用一根线条不断地延伸并搭配图片与文字数据，展示了腾讯近些年为无障碍事业做出的种种成就，极简风格是本次短片的特色。

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《宫酪逐帧》逐帧结合实拍——安戈力文化

3. CHARACTER SETTING In reality, dancers &quot;resurrect&quot; the terracotta figurines into ancient and lively Tang palace ladies. In the short film, the designer also popularized the design of the maidservants portrayed by real-life dancers, showcasing another style of them. 现实中舞者将陶俑“复活”成古灵精怪又活泼可爱的唐宫仕女们，设计师在短片中又将现实舞者演绎的侍女就行卡通化设计，展现了她们的又一种风采。

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《读书门派无忧计划》MG动画——安戈力文化

3. CHARACTER SETTING In terms of character design, the style is the same as that of the training camp. A new student bird image has been added. The birds dressed in knight costumes are upright, their round figures are extremely cute, and their immature images are very suitable for the students who are in a hurry to prepare for the exam. 人物设计方面风格与集训营一致，加入了新的学员鸟形象，穿着侠客着装的鸟儿们板板正正，圆滚滚的身材可爱至极，稚嫩的形象十分符合正在匆匆备考学员。

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《大实话系列-stokke婴儿床》拼贴动画——安戈力文化

3. CHARACTER SETTING In the setting of the characters, the baby and the parents are hand-painted, simple and comfortable clothing matching. At the same time, it is warm and harmonious with the color of the scene. 在人物的设定上，宝宝和父母亲为手绘画风，简单舒适的服装搭配，同时与场景色调搭配温馨、和谐。 The entire animation scene is dominated by collage wind, and the background uses various natural vitality elements such as planetary galaxies, birds, deer, and flowers. 整个动画场景以拼贴风为主，背景使用各种星星系、小鸟、小鹿、鲜花等自然活力元素。

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《盛泽，“绿”境奇遇记》拼贴动画—安戈力文化

3. CONTENT DESIGN Tone reference: bright and bright colors with blank design are dynamic and advanced. 色调参考：鲜亮、明快的色彩配合留白设计 活力又高级。