❌The layout of Chinese information makes packaging design sustainable. The layout of the Chinese information allows the traditional culture to add a point for self-confidence and the Chinese characters to add a point of charm to the brand communication. With the cow image photography pictures emphasize the food &quot;fresh activity potential&quot;, in the system of consistency and flexibility to find a balance, so that the product packaging design becomes a sustainable process. ❌中文信息的排布 让包装设计成为可持续 中文信息的排布，让传统文化为自信增一分底色，让汉字为品牌传播增一分魅力。配合牛形象摄影图片强调食品“鲜活动势”，在体系的一致性与灵活性中寻找平衡，让产品的包装设计成为一个可持续的过程。

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牛肉汉堡饼品牌包装设计

❌Solve the consumer&#39;s dyslexia in reading and increase the trust of the product. Considering consumers&#39; psychology from the design, solving their difficulties in choosing what to read, and increasing their trust in the product are the focuses of our research in this design. ❌解决消费者阅读的选择困难症 增加产品信任感 从设计上考虑消费者心理，解决消费者阅读的选择困难症，增加产品信任感，是我们在这一次设计中所研究的重点。 ❌We visualized the product&#39;s main practice information through patterned typography, and used line drawing to redraw the icons to enhance recognition and achieve efficient information dissemination. ❌我们通过图案式排版方法，将产品主要做法信息可视化，采用线稿的设计手法，重新绘制图标，强化识别，达成高效的信息传播。

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❌Color play to appeal to consumers We chose a more high-quality way of playing with colors, with a more advanced color scheme. The black and gold color with the glossy film bag conveys a design atmosphere of eating beef in a western restaurant, which is attractive to consumers. ❌色彩的玩法 对消费者具有吸引力 我们在色彩的玩法上选择了更为品质感的方式，颜色搭配更加高级。搭配膜袋光泽的黑金色彩，给人传达一种西餐厅吃牛肉的设计氛围，对消费者具有吸引力。

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