三星Galaxy S10+ 《我超喜欢》创意中插广告 明星TVC

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三星Galaxy S10+ 创意中插广告 明星TVC 全案

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美的白日梦想家

美赞臣-铂睿婴幼儿奶粉系列 品牌TVC中插广告

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深圳（一线）女孩真的不想恋爱吗

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拾光app

站酷推荐设计师

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vivo S12系列产品线上视觉

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拾光文创产品及周边

秦梦轩作品集「 绘本·漫画类」

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2020年插画作品合集

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儿插风格阶段总结

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【分镜合集】

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为什么猫都叫不来

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闫雪--作品集

《昨日重现》老年失智症桌游设计

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作品集

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ICON设计练习

大猫villa画电影之海街日记插画

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这是一段关于他和她的回忆

10th IDA Award Wins 第十届国际设计大奖

<br>In terms of brand communications, we ground the overall concept on the user level. In this age category, even if the child is the end user, the parent is the gatekeeper. The former typically only cares about whether how attractive the product is, the latter however, are the ones we are targeting in terms of messaging. <br>We all have good and bad memories from our childhood. But as we grow older, the bad ones tend to fade, leaving the good ones. This is the empowering message that we wish to convey to the parents and for them to tell their children. Everything has two sides to it. If we manage to overcome the short term difficulty, the reward is often life long. Once we overcome the unfamilarity of making friends, the resulting friendship could last a lifetime. From this concept, we developed five posters. <br>在品牌沟通层面，我们还是把重心放在最后受众和用户那里。亲子品类，虽然用户是孩子，沟通对象却是父母。因为前者只在乎东西好看，可爱，后者会在意更多，也有能力解析品牌层面的各种属性。这也为了后续市场端 2C 层面的沟通开个头，垫个基石。<br>每个人在儿时记忆里都有好的和不好的回忆。但很奇妙，我们都会慢慢把不好的擦掉，留下好的。我们希望