#2022青春答卷# “一碗胡辣汤”主题设计

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2022-2023个人作品集

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HUAWEI-SOCIAL-CONTENT手绘创意H5

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2016作品集

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H5 测一测你的在线求生欲

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薪资测试小游戏H5

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品牌广告案例（文案策划）

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nanana2020个人作品集

JUANJUAN Family/原创IP设定 IP孵化0-1

站酷推荐设计师

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Yizheng Brand Experience Center  一正品牌体验馆  

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个人作品集

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P姑凉

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小七教育品牌形象设计

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嘿黑手游馆-品牌设计案例

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商业插图

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字节毕业后的部分商稿整理

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工作时的项目

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《领秀》地产VI设计

10th IDA Award Wins 第十届国际设计大奖

<br>In terms of brand communications, we ground the overall concept on the user level. In this age category, even if the child is the end user, the parent is the gatekeeper. The former typically only cares about whether how attractive the product is, the latter however, are the ones we are targeting in terms of messaging. <br>We all have good and bad memories from our childhood. But as we grow older, the bad ones tend to fade, leaving the good ones. This is the empowering message that we wish to convey to the parents and for them to tell their children. Everything has two sides to it. If we manage to overcome the short term difficulty, the reward is often life long. Once we overcome the unfamilarity of making friends, the resulting friendship could last a lifetime. From this concept, we developed five posters. <br>在品牌沟通层面，我们还是把重心放在最后受众和用户那里。亲子品类，虽然用户是孩子，沟通对象却是父母。因为前者只在乎东西好看，可爱，后者会在意更多，也有能力解析品牌层面的各种属性。这也为了后续市场端 2C 层面的沟通开个头，垫个基石。<br>每个人在儿时记忆里都有好的和不好的回忆。但很奇妙，我们都会慢慢把不好的擦掉，留下好的。我们希望

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烧烤-品牌

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个人简历

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2017年货节恶搞漫画

优酷 优酷vip＆优酷大学微博传播稿

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辐射胖妞与废土肥宅

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中保车服三周年

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休闲类投放

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凤凰网2019年校招H5

英特尔之可爱又有才华的女设计师

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