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九子粽礼盒设计

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“豫见”戏剧文化文创产品包装设计  #青春答卷2017#

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粽子作为中国的的传统节日美食一直深受大家的喜爱。盛唐时期，京城长安流行一种名为“九子粽”的美食，唐玄宗李隆基品尝后曾赞誉“四时花竞巧，九子粽争新”，美域盛华的设计师，借用这一典故，结合龙之九子的神话形象，手绘了九个龙子的IP形象，为粽子赋予了皇家气息。 九子粽礼盒除了龙之九子的手绘形象之外，更加入传统端午的彩绳元素。在开箱瞬间设计了绕彩绳的动作，寓意“财神绕，财神到！”为礼盒赋予了多子多福，招财进宝的祝福意味，让送礼和收礼者皆大欢喜。 As a traditional Chinese festival food, zongzi has always been loved by everyone. During the flourishing Tang Dynasty, a kind food called &quot;nine dragons zongzi&quot; was popular in Chang&#39;an. When Emperor Xuanzong tasted it, he praised, &quot;four seasons flowers blooming, nine dragons zongzi competing&quot;. The designer from Marvelland combined this allusion with the mythical images of the nine sons of the dragon and hand-painted the IP images of the nine dragons, giving zongzi a sense of royalty.

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粽子作为中国的的传统节日美食一直深受大家的喜爱。盛唐时期，京城长安流行一种名为“九子粽”的美食，唐玄宗李隆基品尝后曾赞誉“四时花竞巧，九子粽争新”，借用这一典故，结合龙之九子的神话形象，手绘了九个龙子的IP形象，为粽子赋予了皇家气息。 九子粽礼盒除了龙之九子的手绘形象之外，更加入传统端午的彩绳元素。在开箱瞬间设计了绕彩绳的动作，寓意“财神绕，财神到！”为礼盒赋予了多子多福，招财进宝的祝福意味，让送礼和收礼者皆大欢喜。 As a traditional Chinese festival food, zongzi has always been loved by everyone. During the flourishing Tang Dynasty, a kind food called &quot;nine dragons zongzi&quot; was popular in Chang&#39;an. When Emperor Xuanzong tasted it, he praised, &quot;four seasons flowers blooming, nine dragons zongzi competing&quot;. The designer from Marvelland combined this allusion with the mythical images of the nine sons of the dragon and hand-painted the IP images of the nine dragons, giving zongzi a sense of royalty.

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